Ignition partnered with TNT to promote their upcoming series premiere of Will. A modern re-telling of William Shakespeare before the famous poet became a legend. The integrated process harnessed Ingition’s creative prowess executing breathtaking out of home key art installments as well as a meticulous digital ad campaign.


Our Print team relished the opportunity to have our key art showcase the young William Shakespeare. Dashing, larger than life, and with a sparkle in his eye, our poster embraces the wit, edge, and roguish charm of the renowned writer.


To gain visibility for the show, the digital team launched a rich media campaign that placed across multiple entertainment sites. Our challenge was simple. Capture the tone of the show while emulating the rock star persona of Will with eye-catching visuals and engage our audience to click. We utilized ink blotches and double exposure techniques to create a rich blend of visuals bringing the world of Will to life. With a combination of artful wizardry and technical craft, these units inspired the imagination of our audience the same way Shakespeare himself inspired the world. Rebel. Sinner. Legend indeed.

to top