VOLVIC SPONSORSHIP

AV

Ignition Creative London partnered with Channel 4 and Danone to create a brand identity campaign for sponsorship strands on Channel 4 and E4. Ignition’s production team directed the project working closely with Danone from concept creation through copy writing, casting, filming and post-production. Three products - Volvic, Volvic Juiced and Volvic Touch of Fruit all required their own creative identity whilst staying true to the mothership brand direction.