WHAT IF?

Anything can happen when you’re stranded in the middle of nowhere. To build intrigue and suspense, these compelling videos posed the foreboding question to our fans: What if it happened to you?

CONVERSATIONS

Using animated text, these quote cards showed the tension between our characters in an impactful way — spotlighting the themes of isolation and desperation that our heroines and heroes must mentally overcome to survive.

CHARACTER GLITCHES

Everything can change in the blink of an eye. To tease thrilling moments of the film, we leveraged the film’s star power and showed them in strikingly divergent scenes.

CHARACTER CARDS

We introduced the main cast with subtle yet striking character cinemagraphs to draw in their loyal fan following and boost campaign reach.

COUNTDOWNS

As premiere date approached, we drove anticipation for the film using high-suspense countdowns to remind fans to mark their calendars.

SUPPLEMENTAL CONTENT

The film’s main characters exemplify what it means to be your own hero. To empower audiences with their resolve and resilience, we created a series of statics that captured the emotion behind the film’s tagline: Refuse to be a Victim. And with fervent fanbases eager to see the cast off-screen, we launched multiple Facebook Livestreams for fans to get a first look at the poster, trailer, and exclusive clips.

HOME ENTERTAINMENT CONTENT

To keep the momentum going for the Home Entertainment release, we created carousel videos and custom statics that captured the most tense moments — driving fans to purchase the film and experience the thrills at home.