THE FATE OF THE FURIOUS

Integrated Campaign:

Ignition London teamed up with Universal International to create a high-octane, multi-platform international campaign for The Fate of the Furious (number 8 in the franchise). The world watched as we delivered original creative, including theatrical, TV, radio, and social content, as well as brand partnerships and multiple digital assets. The movie went on to surpass Star Wars as the biggest box office opening in cinema history.