Digital
The Assassination of Gianni Versace: American Crime Story is an extraordinary vision of high fashion and true crime. Partnering with FX, we created a series of striking social assets for Facebook, Twitter, and Instagram that explored the themes of beauty and obsession in telling the story of a true life tragedy.
Featuring animated text and poignant quotes from the show, we designed these vibrant videos to strike a haunting balance between a beautiful world and an ugly truth.
Using special shoot footage integrated with subtly animated text, we told the ominous story of an obsessed killer via the headlines he created.
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