The latest big-screen installment of Teenage Mutant Ninja Turtles took every aspect of the franchise—the action, the villains, the comedy—and brought it to a whole new level. We knew we had to do everyone’s favorite pizza-loving ninjas justice by packing their social campaign with pure awesomeness to build the worldwide Turtle hype! In addition to highlighting the film’s non-stop action, we took a bright, colorful approach showcasing the lighter side of the film’s story and vibrant dynamics of these iconic heroes.
Our international campaign seamlessly translated the Turtles’ humor and heroism across several languages. By primarily focusing on cinemagraphs and videos, every asset popped and caught the attention of Turtle fans around the globe.