Netflix Superfan

AVOriginal ContentBrandIntegrated Campaign:

Ignition worked with frequent collaborator Netflix to create the viral hit “Superfan” to debut during the 2014 Emmy’s. In this hilarious spot filmed on location in NYC and Baltimore, Ricky Gervais crosses paths with favorite characters from popular Netflix Originals like House of Cards, Orange Is the New Black, and Lilyhammer. As Ricky crashes their iconic sets, stars like Uzo Aduba, Danielle Brooks, Michael Kelly, and Steve Van Zandt help him discover what life is like on other Netflix shows and why he might be better off just watching. The spot was named AdWeek’s “Ad of the Day.”