Ignition’s Production, A/V, Motion Graphics and Social teams came up with a strategy and creative campaign focused on empowering the native youth of LA county, asking them to carry the flag for the next generation of Lakers fans.
Our #IAMLA digital/social campaign kicked off with
60 spot, followed by a series of fan & player-centric videos, designed specifically for the Lakers social channels and Staples Center Jumbotron. A nostalgic spot speaks to the legacy of the Lakers in LA while our inspirational versions celebrate the new generation. These assets have received more social engagement than any other content series in Lakers’ history.