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The fight continues. AMC, once again, teamed up with Ignition to launch the third season of the epic series Into the Badlands. From action-packed teasers to bold homepage banner takeovers, we banded together to conceptualize, direct, produce and create a stunning campaign across all platforms that left audiences riveted and excited to see more.
We created memorable key art in the shape of The Widow’s iconic blue-winged butterfly — a powerful symbol of transformation. Elegant yet intense, we incorporated bladed weapons of the Badlands and martial arts influences to bring the key art to life.
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Our production team designed an extensive special shoot that highlighted the show’s energy and visuals in a unique and attention-grabbing way.
To really make a statement, we immersed fans into the world of the Badlands with striking banner takeovers on UFC and ESPN that teased the action to come.
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