Digital
A show about the peaks of power and those who seek to obtain it needed a social campaign that was just as influential. To launch the second season of House of Cards on Netflix, we ramped up the intrigue and heightened the drama of the show while positioning it as accessible for wide audiences.
Kevin Spacey’s Emmy-winning performance as Frank Underwood became iconic the moment House of Cards launched and set the tone of the show’s instantly identifiable social voice and strategy. Combining compelling creative with timely reactive posts made House of Cards a hit on both Facebook and Twitter.
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