With the AT&T U-verse app, subscribers can watch live TV wherever the happen to be. The goal was to promote this awesome new feature and help demonstrate the urgency of watching live versus VOD or on a DVR. Ignition solved this challenge and made the app a hot item by creating a spot that featured a Game of Thrones season 5 premiere party (urgent), a wife in labor (very urgent), and a wild cab ride interrupted by a dragon (doesn’t get more urgent than that).

HBO/U-verse "It's Time" TV Commercial

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