In the run-up to release of Universal Pictures and Working Title’s epic and experiential drama Everest, Ignition London was recruited to conceive a multifaceted international AV campaign.

Over a 12 month period, we developed a unique sonic identity for this campaign by composing and recording original score and sound design with our friends at Sons Of Pythagorasn. We delivered a total of five theatrical trailers, 34 TV spots, six social pieces, six digital motion posters, radio spots, and one motion website piece.

Youtube views of our first international trailer broke records for Universal Pictures and box office results exceeded expectations, earning #1 opening weekends in a dozen territories and grossing over $100m worldwide to date.

International Trailer

TV Campaign

Digital Outdoor Motion Posters

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