IGNITION CREATIVE

DAPHNE & VELMA

Digital

Before Scooby and the gang, Daphne & Velma were a couple of curious teenagers, trying to figure out how to navigate high school… and rescue their classmates from getting zombified. For the home entertainment release of Daphne & Velma, our social campaign focused on the themes of friendship, teamwork, compassion, and courage that define them as such a dynamic duo. We set the spooky fun tone with launch videos, empowering carousels, countdown cards, and shareable GIFs with winks and nods to nostalgic tropes.

INTRODUCING THE ACTION

This mini-trailer established the key themes of friendship and mystery with a custom introduction from the talent.

PERFECT PAIR

From their silly catchphrases to their empowering bond, this character-driven video played up Daphne & Velma’s endearing quirks with another custom introduction from the talent.

LIFE LESSONS CAROUSEL

To showcase teachable moments for parents and kids, this Facebook carousel featured a series of empowering quote cards to highlight these pivotal moments.

CHARACTER QUOTE CARDS

We embraced Daphne and Velma’s strong friendship and spread their positivity across social with inspiring dialogue and shareable compliments from the film.

SOCIAL CONTENT

We created engaging countdown cards, shareable GIFs, and a mom-inspired female empowerment video as part of the campaign, building to the moment fans could bring home the modern-day mystery.