CAPTAIN UNDERPANTS

Digital

Our social team knew that Captain Underpants was a beloved series with a loyal following, so we brought our A game, creating content that would be instantly recognizable by any fan. We managed and updated the movie’s Facebook community, producing content such as Monday Morning Messages and Flip-o-rama GIFs.The playfulness, the heart, the underwear jokes – everything about them is pure Captain Underpants.

Our banners captured the distinctive style and comedy of Captain Underpants with just a touch of Ignition flair. We paired the property’s bright, lively art with hilarious clips to capture the hearts of kids and moms alike. Our diversified creative content targeted different kinds of audiences, ensuring that every post added members to the Captain Underpants fanbase.

Our campaign was a massive success because we followed the philosophy of Captain Underpants: All humor. No pants.