IGNITION CREATIVE

Bojack Horseman

AVDigitalIntegrated Campaign:

Season Two of BoJack Horseman had more celebrity cameos, more genius jokes, and more gimlet-eyed looks at depression, all of which helped turn the series into a critical favorite. Netflix and Ignition partnered to create a social campaign that was as hilarious and groundbreaking as the show itself. Our strategy: Bring BoJack Horseman, well-adjusted celebrity, to life across social.

Teaser Trailer and TV Campaign

Teaser
Doctor TV15
PSA Carolyn TV30
Diane TV20
Single Dollars TV15
Literally TV15
Lemur On Fire TV15
Ice Skating TV15
Horseplay TV15
Fat TV15

BoJack Horseman Has a Website

Way back in 1996, BoJack made a website…and it hasn’t been updated since. Today, it lives on as a relic of the dot com bubble and even includes a link to his active hotmail account, giving fans another fun way to interact with their favorite washed-up horse.

Visit Live Site

BoJackHorseman.com

If you’re a celebrity and you’re not on social media, do you even exist?

In addition to in-world content on Instagram, Tumblr, and Twitter, we maintained BoJack’s wildly outdated website and managed a Facebook page where fans could find and share clips, memes, and GIFs pulled from the show. Characters Princess Carolyn and Vincent Adultman created their very own LinkedIn profiles where they offered their own humorous brand of professional advice and engaged with their followers. All of this resulted in legions of happy fans and significant engagement and follower growth.