BEFORE I FALL

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What if you had to live the same day over and over again until you got it right? This is the unique premise of Open Road’s new film Before I Fall. Ignition’s challenge was to convey this premise in a single piece of key art. Our one-sheet shows the film’s heroine over and over again, conveying her journey through the same repeated day. Like the movie, the image is a combination of intriguing, pretty, and puzzling.