For the launch of the new HBO original series, Ballers, Ignition created a dynamic AV campaign. Ignition produced both trailers, “Edge” and “Player,” the TV spot “Money,” which aired during the NFL Draft week, along with over 20 additional assets for use on and off-channel. Starring Dwayne “The Rock” Johnson and created by Stephen Levinson (Entourage, Boardwalk Empire, How to Make it in America), Ballers follows a group of football players, along with their families, friends, and handlers, giving us a behind-the-scenes look at the world of professional ball.


  • Edge Trailer
  • Player Trailer

TV Campaign

  • Money TV30
  • Critics Review TV15

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