BAD BOYS FOR LIFE

Digital

We partnered with Sony Pictures on their International Digital Campaign for Bad Boys For Life. We took the swagger of the iconic Bad Boys franchise and the glamour, colors and vibrancy of Miami to create a series of engaging title series graphics, plane breakers, and digital videos that showcased the action, humor, brotherhood and attitude, reconnecting existing fans and on-boarding a whole generation of new ones.

TITLE SEQUENCE

DIGITAL CONTENT

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