99 Homes

Digital

Broad Green Pictures’ “99 Homes” inspired Ignition to create two complex web experiences that let fans explore the film’s dual themes of power and morality. The 99 Properties of Power site was created as the ultimate list of what it takes to rise to the top, featuring 99 custom sharable pages created with curated photos, production stills and one-of-a-kind low-poly illustrations. Then, our Power Play quiz site asked users to answer a series of morality-testing questions before time ran out, testing their true potental. This immersive campaign was well recieved by fans and filmmakers alike.