WILL

Motion/VFXPrintDigital

Ignition partnered with TNT to promote their upcoming series premiere of Will. A modern re-telling of William Shakespeare before the famous poet became a legend. The integrated process harnessed Ingition’s creative prowess executing breathtaking out of home key art installments as well as a meticulous digital ad campaign.

KEY ART

Our Print team relished the opportunity to have our key art showcase the young William Shakespeare. Dashing, larger than life, and with a sparkle in his eye, our poster embraces the wit, edge, and roguish charm of the renowned writer.

DIGITAL BANNERS

To gain visibility for the show, the digital team launched a rich media campaign that placed across multiple entertainment sites. Our challenge was simple. Capture the tone of the show while emulating the rock star persona of Will with eye-catching visuals and engage our audience to click. We utilized ink blotches and double exposure techniques to create a rich blend of visuals bringing the world of Will to life. With a combination of artful wizardry and technical craft, these units inspired the imagination of our audience the same way Shakespeare himself inspired the world. Rebel. Sinner. Legend indeed.

FERDINAND

Digital

THE STRAIN S4

Print

PARTY BOAT

Social

QUEEN SUGAR

Print

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