We teamed up with Comcast to help them establish and hone their brand voice to launch their new service, Watchable, with a bang. We created an intriguing and informative social campaign to promote their eclectic video playlists. By celebrating the brand’s unique offerings with a custom style guide and diverse social assets, we helped them achieve an impressive debut.
We crafted fun yet instructional videos on how to maximize and customize Watchable’s navigation, showing users how to save the curators they love the most to custom channels for instant access to their favorites. Additionally we concepted genre-driven assets to draw in fans of multiple subjects from extreme sports to epic travel and everything in between.
Our motion artists developed branded animated GIFs and teasers to help promote select features throughout Watchable’s launch. Many of these assets celebrate their engaging roster of partners including Buzzfeed, Tastemade and Mashable.
Comcast’s Watchable is the future of digital content. Our 10-second Snapchat ads set up the debut of Watchable Exclusives, a series of original shows starring some of the Internet’s biggest stars.