Anyone can be a victim… and anyone can fight back. To bring fans into the thrilling action, we partnered with Codeblack to tell the story of a romantic weekend turned into a chaotic nightmare for survival. We built the narrative with a series of dynamic quote cards, glitching character assets, countdown pieces, and more. And to really resonate with our fanbase, we launched multiple Facebook Live Q&A sessions for fans to submit questions directly to the cast and get hyped for this must-see movie event.
Anything can happen when you’re stranded in the middle of nowhere. To build intrigue and suspense, these compelling videos posed the foreboding question to our fans: What if it happened to you?
Using animated text, these quote cards showed the tension between our characters in an impactful way — spotlighting the themes of isolation and desperation that our heroines and heroes must mentally overcome to survive.
Everything can change in the blink of an eye. To tease thrilling moments of the film, we leveraged the film’s star power and showed them in strikingly divergent scenes.
We introduced the main cast with subtle yet striking character cinemagraphs to draw in their loyal fan following and boost campaign reach.
It only takes one moment to jump from pure bliss into utter terror. These videos juxtaposed chilling moments to emphasize the striking contrast between happiness and fear.
As premiere date approached, we drove anticipation for the film using high-suspense countdowns to remind fans to mark their calendars.
The film’s main characters exemplify what it means to be your own hero. To empower audiences with their resolve and resilience, we created a series of statics that captured the emotion behind the film’s tagline: Refuse to be a Victim. And with fervent fanbases eager to see the cast off-screen, we launched multiple Facebook Livestreams for fans to get a first look at the poster, trailer, and exclusive clips.