We partnered with Pantelion Films on a social campaign for Tod@s Caen, where we created a series of custom videos, GIFs, and social polls to introduce fans to the playful tone and wild characters of the film. The assets, combined with active community management in both Spanish and English, resulted in substantial hype that drove fans to theaters all across North America. They, just like the characters, couldn’t resist falling in love.
What We Did: Strategic Insights / Social Content / Community Management & Reactive
We made playing cards for each of our main characters in the style of the Mexican Loteria game.
Using clips from the movie, these digital spots highlight the fun battles the characters face.
We created videos to illustrate Adan and Mia’s rules of love.
Once the rules had been established, our digital spots expanded on the characters and humor of the story.
Instagram stories and polls brought fans into the chaotic world of dating.
A combination of Spanish and English reactive introduced users all across North America to the wild tone of the film.