The Hunger Games: The Ballad of Songbirds and Snakes

Digital

We partnered with Scholastic Publishing for a Digital Campaign to welcome fans back to the world of Panem with the release of the Hunger Games prequel, The Ballad of Songbirds and Snakes. From developing the strategy bible that informed our content, targets, and objectives, to implementing a paid media strategy that amplified our content, to community management and reactive that excited fans for what’s to come, our team owned all aspects of this campaign from start to finish.

By leveraging the original trilogy, we ignited the passion of the Hunger Games fandom, and built anticipation for the prequel among fans new and old. With dynamic teasers and trailers, engaging social content such as trivia, a strategic TikTok partnership, exciting AR activations like a 3D book cover and social filters, and an eventized launch that invited fans to the 10th Annual Hunger Games, we helped turn the release of The Ballads of Songbirds and Snakes into the pop culture event of 2020.

CAMPAIGN TRAILER

BALLAD SOCIAL

Countdowns

TRILOGY SOCIAL

WEBSITE

THE ACT

Digital, Print, Motion/VFX

GOOGLE

AV, Digital, Production, Brand

FOUR WEDDINGS & A FUNERAL

AV, Motion/VFX

The Art Of Self-Defense

Digital

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