Integrated Campaign: Original ContentDigitalProduction
The Defiant Few took fans deeper into a unique world that blended science fiction with classic western storytelling. And each week, we extended the compelling on-air narrative with live-action videos, games, and animated cut scenes with an interactive component that entered fans for a chance to win a Dodge Charger, a vehicle that was lightly integrated throughout the campaign.
Ignition developed, built and executed the entire web-based experience completely in-house, from shooting the videos, to creating the games and animations.
Each week added a new chapter to The Defiant Few storyline with an introductory video, a game that moved the narrative forward and a climactic animated cut scene created in a comic-book style.