The Defiant Few

Integrated Campaign: Original ContentDigitalProduction

The Defiant Few took fans deeper into a unique world that blended science fiction with classic western storytelling. And each week, we extended the compelling on-air narrative with live-action videos, games, and animated cut scenes with an interactive component that entered fans for a chance to win a Dodge Charger, a vehicle that was lightly integrated throughout the campaign.

DefiantFew.com

Ignition developed, built and executed the entire web-based experience completely in-house, from shooting the videos, to creating the games and animations.

Visit Live Site

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Live Action Video and Illustrated Animated Cutscenes

Each week added a new chapter to The Defiant Few storyline with an introductory video, a game that moved the narrative forward and a climactic animated cut scene created in a comic-book style.

METRICS

  • 28312

    Entries

  • 15107

    Users

  • 106 d

    Played

The Assassination of Gianni Versace: American Crime Story

Social

THE GUERNSEY LITERARY AND POTATO PEEL PIE SOCIETY

AV

BASKETS S3

Print

A QUIET PLACE

AV

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