The Defenders

AVMotion/VFXDigitalSocial

Ignition partnered with Netflix/Marvel to launch The Defenders series. From the initial series announcement at Comic-Con to the global digital tool kit, our creative lived across multiple channels to showcase these four individuals, a ragtag team group of misfits, as the ultimate dysfunctional family. They don’t get along… but they know the only way to defeat the Hand and save New York is to work together.

TEASER

DATE ANNOUNCEMENT

To let the world know when The Defenders were making their grand entrance, our AV created this custom teaser piece. Shot on location with the cast, this easter egg laced pieced racked up a ton of views and shares.

SOCIAL VIDEOS

DIGITAL ADS

Our digital ad campaign consisted of HTML5 Mastheads, takeovers and mobile interscrollers that disrupted the page content and brought the user into the worlds of the show. Following the dynamic look and feel of the other campaign elements, these ads help pull people into the world of The Defenders.

TAKEOVERS

  • IMDB PREMIUM TITLE PAGE TAKEOVER
  • IMDB HOMEPAGE TAKOVER

SNAPCHAT LENS

For our first to market camera, we partnered with Snapchat to produce a Stop motion effect with light leaks that echoed the global creative campaign style.

COUNTDOWN MOTION BILLBOARD

This living motion billboard counted down to the release of the series.

WIZARD OF LIES

Print

SPIDER-MAN: HOMECOMING

Social

PARTY BOAT

Social

THE KEEPERS

Print

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