Ignition partnered with Netflix/Marvel to launch The Defenders series. From the initial series announcement at Comic-Con to the global digital tool kit, our creative lived across multiple channels to showcase these four individuals, a ragtag team group of misfits, as the ultimate dysfunctional family. They don’t get along… but they know the only way to defeat the Hand and save New York is to work together.
To let the world know when The Defenders were making their grand entrance, our AV created this custom teaser piece. Shot on location with the cast, this easter egg laced pieced racked up a ton of views and shares.
Our digital ad campaign consisted of HTML5 Mastheads, takeovers and mobile interscrollers that disrupted the page content and brought the user into the worlds of the show. Following the dynamic look and feel of the other campaign elements, these ads help pull people into the world of The Defenders.
For our first to market camera, we partnered with Snapchat to produce a Stop motion effect with light leaks that echoed the global creative campaign style.
This living motion billboard counted down to the release of the series.