When Hulu invited us to collaborate on the key art for The Binge, we knew the stakes were high…and only getting higher. This movie imagines a future in which all drugs and alcohol are illegal except for one fateful night. As you can probably imagine, exploring the visuals was a blast.
The characters in the movie may have been wasted, but our time was not, as we dove in - exploring ways to balance the specific needs of this property. We had to find a singular image that explained the film’s concept visually, while featuring the characters in a striking and engaging way. The final poster puts a twist on a familiar patriotic pose, because when it comes to binging - it may be wrong, but it’s their right.