The Assassination of Gianni Versace: American Crime Story

Social

The Assassination of Gianni Versace: American Crime Story is an extraordinary vision of high fashion and true crime. Partnering with FX, we created a series of striking social assets for Facebook, Twitter, and Instagram that explored the themes of beauty and obsession in telling the story of a true life tragedy.

SOCIAL CAMPAIGN

DETAILS OF A CRIME

Featuring animated text and poignant quotes from the show, we designed these vibrant videos to strike a haunting balance between a beautiful world and an ugly truth.

PATH OF DESTRUCTION

Using special shoot footage integrated with subtly animated text, we told the ominous story of an obsessed killer via the headlines he created.

METRICS

  • 29k

    ENGAGEMENTS

  • 772k

    MEDIA VIEWS

JACK RYAN

AV

NASHVILLE S6

AV

BASKETS S3

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The Assassination of Gianni Versace: American Crime Story

Social

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