Mother doesn’t always know best. We plotted with Hulu to bring the harrowing story of a twisted mother-daughter relationship to life with an extensive print and digital campaign for The Act. Our creepy key art placed digitally and OOH, hinted at a truly disturbing story while our duality-based motion graphics pieces proved that things are not always as they appear. Then, a wide-spread banner ad campaign piqued interest across the internet with a glimpse into this grisly tale of deception and matricide. It was a thrill to tap into our dark sides and work on this campaign, highlights of which you can see below. Just remember, like an overprotective mother, our work is never done.