Ignition, in cahoots with Amazon, plotted an AV and Digital campaign that would draw fans back into the mysterious world of Sneaky Pete. From announcing the new season with a striking trailer to the countdowns that had people eagerly awaiting the next con, we drove anticipation and brought fans back to a story where nothing is what it seems.
Our trailer teased the intrigue of Season Three in dramatic fashion, highlighting the twists and turns of this critically-acclaimed series.
This in-theater piece extended the reach of the series, integrating special cast commentary to excite fans everywhere for the new season.
We broke down some of the coolest cons from the new season in this series that gave fans an inside look at the skills of a con man.
Double exposure techniques hinted at their layered relationships as this clip-based series explored the dynamics between key characters.
This unique motion piece reminded fans of the relationships between characters to drive excitement for the return of their twisted stories.
We featured cast members out of character to announce the upcoming season in this unique countdown series.
Using key dialogue as a grid, this piece established essential themes and created anticipation for the new elements of Season Three.
This video series utilized raw and emotional scenes to explore the growth and transformation of key characters, getting fans excited about new aspects of the show.