After the massive success of our Season 1A campaign, Ignition and Facebook once again sat down together to make Red Table Talk the most inspiring and engaging talk show ever.
For Season 1B, we went even bigger by kicking off with a captivating trailer, an enormous OOH campaign, unique podcast ads, and a special Red Table Talk Day that celebrated the community we had built. We carried that momentum through the season with a comprehensive and interactive social campaign that invited audiences everywhere to participate in the conversation themselves.
By consistently highlighting the amazing hosts, celebrity guests, and relatable topics, we sparked awareness, continued to build our community, and successfully positioned Red Table Talk as the evolution of talk shows.
We reinvigorated the existing community and built broad awareness with our trailer that teased upcoming hot topics, revealed celebrity guests, and invited newcomers to join the Facebook Group community so that they could take part in the conversation themselves.
Our OOH campaign dominated several key markets with countless billboard and bus stop ads across the country. From digital billboard placements in Times Square to mall takeovers in both Atlanta and Baltimore, we made sure key demographics were well aware of Red Table Talk.
After receiving massive amounts of critical praise and fan appreciation for Season 1A, we knew we had to capitalize on all the love by creating a unique accolade piece that incorporated both critic reviews and comments from our adoring, and ever-growing, Twitter, Instagram, and Facebook communities.
We built hype for the new season by teasing the one guest everyone had been waiting for, Will Smith. We then gave audiences more reasons to celebrate with a glimpse at what else was coming soon. We showed off future celebrity guests, revealed upcoming hot topics, and encouraging everyone to join the Facebook Community.
We worked hard to foster our fanbase into a loving community over the course of the entire season. This kicked off with Red Table Talk Day, where we invited fans in key markets to join Jada in person for a special Red Table Talk experience. We also encouraged influencers and at-home audiences to host their own discussions with family and friends, then share their experiences with the rest of the community.
Finally, we helped our amazing and supportive community feel like a real part of the show by including actual user comments and group conversations in videos that proved the discussions don’t end when the episodes do.
Every episode of Red Table Talk is filled with powerful words and inspiring quotes. Our weekly quote cards highlighted a line from each episode that stood above the rest. Some quotes were wise, some were motivational, and some just made us think. But every quote served as a talking point for community engagement.
From a fun video that highlighted one of Jada’s favorite phrases to a fan appreciation video that celebrated our 1 million followers, various pieces of supporting social content kept fans engaged throughout our entire campaign.