A brand new world awaits. Whether you align yourself with the Mithraics or Androids, there’s no denying the breathtaking journey that is Raised By Wolves. From launch to landing and throughout its colonization, Ignition worked with TNT to chart the course for this Social and Digital campaign. Through engaging reactive that excited fans and unique assets that established the world and its characters, we took to the stars with a comprehensive crusade to establish the new series as HBO Max’s most successful original property since the streaming platform’s launch. With strategic posts, we carefully exposed the dark secrets lurking on Kepler-22b, the truths behind the Mithraics, and the origin of Mother which all led up to the highly anticipated finale.