Australia’s hit show Please Like Me is a non-stop emotional rollercoaster marked by biting humor and poignancy. To celebrate the show’s journey and announce its arrival to the U.S., we created a vast series of social assets and built a quirky Tumblr hub to delight existing fans and enthrall a brand new audience with unique, custom content.
At any given moment Pivot’s Please Like Me will make you laugh, make you cry and make you cringe. Ignition designed and developed a custom Please Like Me tumblr to showcase the many sides of the show and give viewers a place to catch up and converse. Content focused on recapping seasons one and two for the American audience as well as promoting new episodes as the third season aired. We created a series of animated GIFs, cinemagraphs and video montages to share key moments and activate our loyal fans.
For our social campaign we created weekly episodic assets that focused on the most endearing, funny and quotable moments and shared them with our ever growing audience on Facebook and Twitter.