Ignition and ABC partnered to create an enchanting digital campaign for Mickey’s 90th Spectacular, complete with motion countdown spots, static display units, and an engaging Facebook & Instagram Canvas trivia game. By embracing the joy of Disney and letting our imaginations run wild, we were able to invite fans to celebrate the magic of the year’s biggest birthday bash.
Everyone loves Mickey, but how well do fans really know their favorite mouse? To test their knowledge, we created a trivia game by stitching together multiple video clips to make a scrollable Canvas unit. After being presented with a question, fans were prompted to swipe up to reveal the legacy of Disney alongside a video clip from the spectacular TV event.