Los Angeles Lakers

AVMotion/VFXSocialProduction

Ignition’s Production, A/V, Motion Graphics and Social teams came up with a strategy and creative campaign focused on empowering the native youth of LA county, asking them to carry the flag for the next generation of Lakers fans.

DIGITAL / SOCIAL CAMPAIGN

Our #IAMLA digital/social campaign kicked off with a :60 spot, followed by a series of fan & player-centric videos, designed specifically for the Lakers social channels and Staples Center Jumbotron. A nostalgic spot speaks to the legacy of the Lakers in LA while our inspirational versions celebrate the new generation. These assets have received more social engagement than any other content series in Lakers’ history.

  • LAUNCH VIDEO

METRICS

  • 50M

    Impressions

  • 5.3M

    MEDIA VIEWS

  • 7M

    ENGAGEMENTS

DEN OF THIEVES

AV

QUEEN SUGAR

Print

DEATH NOTE

AV, Motion/VFX, Social

SPIDER-MAN: HOMECOMING

Social

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