LAKERS

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To build hype for the start of the season, Ignition created a campaign that positioned this new roster as gritty upstarts, fighting every day to uphold the Laker legacy. The It Begins campaign honored the past of the Lakers, while illustrating this team working towards their future as champions.

IT BEGINS CAMPAIGN

NASHVILLE S6

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LIKE FATHER

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IT

Social

JACK RYAN

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