Kings of Con is slightly obnoxious, absolutely hilarious, and every so often, completely uncalled for. Our goal was simple: to make sure the show’s online presence let the talent’s super fans know exactly what they were in store for.
Anchored by our tender loving community management, our work reached a wide array of engaged fans and new friends all around the world. We created content that focused on the self-deprecating, over-the-top humor and vibrant personalities that embody the show. From conceptual videos, animated reactive GIFs, and conversation-driving copy, our Kings of Con campaign perfectly complemented its con-loving creators.