The fight continues. AMC, once again, teamed up with Ignition to launch the third season of the epic series Into the Badlands. From action-packed teasers to bold homepage banner takeovers, we banded together to conceptualize, direct, produce and create a stunning campaign across all platforms that left audiences riveted and excited to see more.
We created memorable key art in the shape of The Widow’s iconic blue-winged butterfly — a powerful symbol of transformation. Elegant yet intense, we incorporated bladed weapons of the Badlands and martial arts influences to bring the key art to life.
Our production team designed an extensive special shoot that highlighted the show’s energy and visuals in a unique and attention-grabbing way.
To really make a statement, we immersed fans into the world of the Badlands with striking banner takeovers on UFC and ESPN that teased the action to come.