Integrated Campaign: AVMotion/VFXDigitalSocialProduction
When Hulu invited us to join them in the wonderfully absurd world of Future Man, we said, “Where do we sign up?!” After they explained that we didn’t need to sign up, we got right to work. Scripting and producing special shoot concepts, creating gleefully bizarre social content, eating sandwiches, lovingly crafting award-eligible reactive…these are some of the many things we did while having a blast on this campaign. But enough about us. Let’s see the work…get ready for some future shock!
Hilarious. Bizarre. Disturbing. And that’s just the people that worked on them. We got fans talking about Future Man, Season 2 with an absurd teaser and a striking trailer that featured a healthy dose of hachi and extra machi!
In the second season (spoiler alert!) it turns out that Josh, Tiger and Wolf totally failed in their initial efforts to save the world. No problem. We decided to lean into their complete lack of success with a series of inspirational posters that paired sarcastic messaging with show footage.
To prepare fans for the head-spinning ridiculousness of the new season, we asked the cast one simple question– What’s Season 2 about? In our special shoot, each actor gave a series of one-word answers which we assembled into a supercut of nonsensical tomfoolery.
Nothing says Future Man Season Two like a series of limericks about each of the main characters. Okay, fine, it doesn’t really have anything to do with the show, but we’re happy to say they let us do it anyway.
To remind fans of what they’ve been missing, we provided mini recaps of Season One by using IG polls to ask a series of absurdly specific questions each of which had one clear answer - Future Man.
Because our characters have all seen the future, they know a lot of things we don’t. Even strangely specific things like whether or not you achieved your New Year’s resolution. With this in mind, we created a bank of character responses to common New Year’s resolutions to use as reactive across social media.
A lot has changed in 142 years. So we enlisted our cast to help explain the lingo of the future in this series of videos where they define some of the show’s more unusual terms.
With a combination of scientific wonder and outright absurdity, we created this series of short videos that allowed Stu to share his optimistic and sometimes unsettling visions of the future.
GIFs with a future spin? Yep. We made those too.
We found that across social media a lot of women were sending messages to their “future man.” We couldn’t resist. We took reactive to the next level responding from the official show account and announcing to these unsuspecting women that their Future Man had arrived.
In the future, most people are too busy trying to survive the dystopian hellscape to have the time to create memes. But that didn’t stop us from imagining what they would look like…