Before Scooby and the gang, Daphne & Velma were a couple of curious teenagers, trying to figure out how to navigate high school… and rescue their classmates from getting zombified. For the home entertainment release of Daphne & Velma, our social campaign focused on the themes of friendship, teamwork, compassion, and courage that define them as such a dynamic duo. We set the spooky fun tone with launch videos, empowering carousels, countdown cards, and shareable GIFs with winks and nods to nostalgic tropes.
This mini-trailer established the key themes of friendship and mystery with a custom introduction from the talent.
From their silly catchphrases to their empowering bond, this character-driven video played up Daphne & Velma’s endearing quirks with another custom introduction from the talent.
To showcase teachable moments for parents and kids, this Facebook carousel featured a series of empowering quote cards to highlight these pivotal moments.
We embraced Daphne and Velma’s strong friendship and spread their positivity across social with inspiring dialogue and shareable compliments from the film.
We created engaging countdown cards, shareable GIFs, and a mom-inspired female empowerment video as part of the campaign, building to the moment fans could bring home the modern-day mystery.