Ignition and Paramount Pictures teamed up to create a hilarious and action-packed take on this classic franchise, starring Dwayne Johnson and Zac Efron.
Baywatch made a big splash this summer when it’s super buffed cast hit the screens and took lifeguarding to a whole new level. Ignition partnered with Paramount International to create some plane breaking social assets that pulled viewers out of their chairs and made them part of the action. We also created a series of panoramic images designed specifically for 360˚ viewing on mobile. The results helped amplify the release of the film and left people begging for more and more. Also, having Zac Efron running around in a bathing suit didn’t hurt either.