To catapult fans into the front seat of Baby Driver, we created a microsite and a series of custom videos that were focused around the key themes of the film. Designed to function seamlessly between desktop and mobile these custom pieces made our full-throttle creative accessible to fans, no matter where they were. For a little something unexpected, each of the videos utilized haptic technology for users who have an Android phone. When they watch the videos their phone would vibrate, and shake allowing them to be part of the action. But it didn’t stop there, because we also created a series of plane breakers that disrupted fans social feeds, pulling them into the world of Baby Driver that left them wanting more.