Integrated Campaign: PrintDigitalSocial
Dark. Gritty. Unsettling. TNT’s Animal Kingdom is unlike anything the network has ever done. Ignition was entrusted with introducing the world to this disturbing new series, which also marked the arrival of a rebranded TNT dedicated to subversive, quality storytelling. Ignition Print and TNT teamed up to create this instantly iconic campaign art for TNT’s new flagship drama, Animal Kingdom. The art conveys the show and also hints at TNT’s new edgy and sophisticated brand. Our digital and social team created an integrated campaign that submerged fans into the rough waters of the Cody family. Through detailed social storytelling and exclusive early access to the first episode, we had fans on social media raving about the show before it even officially premiered. As one fan tweeted, “This show is lit!” We couldn’t agree more.
Partnering with TNT to produce a 3-part Facebook Livestream event meant fans could party with the
just by clicking the play button.
Animal Kingdom is TNT’s first flagship series that elevates the network into premium content territory. We crafted a fluid and holistic social campaign to help build the show’s fan base from the ground up. We kicked off our campaign with a live activation during major pop culture moments like the NCAA Championship game, NBA playoffs and Tribeca Film Festival. By saying hello to a core group of fans and sharing in celebrating key moments, we sustained their interest leading up to the premiere.