Here at Ignition, we are admittedly more into art and film classes than civics. But we’ve always understood the importance of voting! Which is why we were honored that HBO Max elected us to craft the trailer for The West Wing reunion special. In partnership with When We All Vote, this unprecedented stage production reunited the cast to bring a classic episode to life and call a nation to action. With a message about the power of voting, we knew we had to handle this project with care.
This was a campaign (pun very much intended) to be proud of.